ICCO can help us achieve our education mission. This new Partnership recognizes the overwhelming recognition at the AMEC Summit of the need for improved education of PR practitioners around the world when it comes to measurement."
David Rockland, Chairman, AMEC and CEO, Ketchum
"We have been working closely with AMEC for a number of years. We are delighted to formalise our relationship through this new Strategic Partnership. AMEC’s work is of real interest and value to our members internationally."
Francis Ingham, ICCO Executive Director
A new initiative launched at the Summit is a combined AMEC/ICCO/PRCA web-based PR Professionals Guide to Measurement which is now available. Already ICCO and PRCA have worked with AMEC to promote the new International Certificate in Measurement course available through the AMEC online College.
About AMEC AMEC, the International Association for Measurement and Evaluation of Communication has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. AMEC has a membership base in over 40 countries. About ICCO The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 28 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 1,500 PR firms. www.iccopr.com About the PRCA Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, and PR individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations. www.prca.org.uk