Assorel Award launches with new international eligibility

Entries are now open for the Assorel Award, the celebration of excellence in PR and communications organised by the Italian Association of Public Relations Agencies, Assorel. For the first time in the 19 year history of the award, both Italian and international campaigns are be eligible to enter. The award is open to all communications campaigns that have run between January 2015 and May 2016 and supported companies, brands, associations, public and private institutions in developing a positive reputation, content, storytelling and successful events to build engagement with their target audience. The jury, which includes ICCO President Maxim Behar, will award campaigns in categories including communication for public administration, marketing and product communication, crisis management, internal communications, financial communication and corporate social responsibility, amongst others. Special awards will also be given for “best storytelling”, “digital media”, “innovation in measurement” and “best creativity”. The awards ceremony will be held in Milan, Italy in November 2016. For more information about the Assorel Award, please email segreteria@assorel.it.