Oxford, 15 February 2016: Leading language service provider, Conversis, has today signed an agreement with the Public Relations Consultants Association (PRCA) and the International Communications Consultancy Organisation (ICCO), as their official Translation and Localisation Partner.
The collaboration aims to streamline exchanges between the Communications and Language industries in areas such as Crisis Communications, international creative campaigns, Digital PR and Social Medial and Internal Communications. Understanding the need for localised content, PRCA and ICCO in collaboration with Conversis will raise awareness on the importance of cultural context in PR over the next twelve months by running a series of workshops and producing exclusive content for members of both organisations.
Gary Muddyman, CEO and Founder of Conversis said: ‘Whilst we now work in a global market, it is just as important as ever to understand how to deliver your message to a local audience in a way that is culturally correct. I strongly believe that our partnership with ICCO and PRCA will enhance our position in the world of public relations.’
Francis Ingham MPRCA, Director General of the PRCA and Executive Director of ICCO said: ‘I am delighted to be announcing this partnership with Conversis. As globally coordinated PR activities become an increasingly normal state of affairs, there is a real need for content which recognises the importance of cultural context. Conversis helps communicators to achieve that.’
For further information visit www.conversis.com
Founded in 2003, Conversis is a leading supplier of translation and localisation services and in 2015, was shortlisted for a Lloyds Bank National Business Award for Customer Focus. In the past decade, Conversis has become world renowned for supplying accurate and timely translated and localised copy to clients in the UK and abroad, providing not just specialist information and expertise but also peace of mind. With a strong reputation for building solid client relationships and offering support through regulatory and compliance challenges, Conversis’ specialisms cover website translations, desktop publishing, international marketing, medical translations, international research, transcreation, audio dubbing and subtitling.
The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations. The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe: from Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,500 PR firms. ICCO provides a forum for senior management of the world’s best PR consultancies to meet and address issues of mutual interest and concern.