Today the International Communications Consultancy Organisation (ICCO) announced GolinHarris and Hill+Knowlton Strategies as official supporters of the Young PR Lions competition at this year’s Cannes Lions International Festival of Creativity.
The Young PR Lions programme was launched earlier this year to celebrate the brightest talent in the global industry. The competition itself will see national teams of two PR professionals aged 28 or under who will prepare and deliver a 5-minute presentation for a non-profit organisation client in 24 hours that will be judged by a select jury. Unlike its larger PR Lions equivalent, only professionals working in PR consultancies will be eligible to enter. Both Young PR Lions and PR Lions Award ceremonies will take place on Monday, 16th June.
The national Young PR Lions competitions are currently under way in over 20 countries around the world. The ICCO member association PRCA has been selected to run the competition in the UK.
In February 2014, ICCO was announced as the official sponsor of the Young PR Lions competition, making it the first public relations professional body to establish close links with the Festival. As part of its Cannes sponsorship, ICCO will produce an online Guide to Cannes, highlighting best events for PR delegates; exhibit at the Palais de Festival during the Festival week; hold a social event before the PR Awards on Monday, 16th June; and host post-Festival events and webinars showcasing Cannes best practice and winning campaigns.
ICCO is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 29 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 1,700 PR firms. ICCO is a proud sponsor of the Young PR Lions competition at the Cannes Lions International Festival of Creativity.