The very first international Gender Pay Gap and Work Life Balance Survey, from ICCO sector group GWPR (Global Women in Public Relations), has now gone live.
The survey asks a number of questions about working practices and seeks to provide important data on the state of play and views of those working in PR – be it in agency, in-house or as an independent consultant. The survey is designed to provide important feedback on equality and the work/life balance for both men and women working in the industry.
The survey has been facilitated by leading market research agency One Poll and is fully supported by ICCO (the International Communications Consultancy Organisation). Media partner The Holmes Report will be publicising the survey, as well as reporting the findings. The results will be published by ICCO at the Global ICCO PR Summit in Oxford, September 29th/30th.
These are the links for the UK and US questionnaires:
Sue Hardwick MPRCA and Angela Oakes MPRCA, co-founders of GWPR said: “In the UK, women constitute two-thirds of the overall working population in the PR industry, however there is a widely reported gender pay gap. Quite simply, men and women in the UK PR industry are not being equally rewarded. We believe that this issue is not limited to the UK, but is affecting the majority of women working in PR around the world.
ICCO Chief Executive Francis Ingham MPRCA commented: “There is a global problem with the gender pay gap in PR, and we are very pleased that GWPR is seeking to address this issue. The existence of this gap deters entrants into our industry and encourages leavers from it. With GWPR now a member of the ICCO Board, we can work closely to shine a light on this incredibly concerning problem. And having shone that light, we can then take action to solve it.”
GWPR was launched last year, as an umbrella organisation, linking WPR national networking groups, so we can address key issues like this both for women and for the PR industry worldwide.”
The ICCO organisation is facilitating the global platform for the research. ICCO comprises PR trade associations representing over 2,500 agencies, in 48 countries worldwide.