The International Communications Consultancy Organisation (ICCO), has announced its support for the Young Lions PR competition at Cannes Lions International Festival of Creativity 2015.
The Young Lions PR competition will see teams of two competing at an international level, who will have been through a pre-selection process in their own country set up the by their local Cannes Lions representatives. The PRCA is handling the UK competition to find a team to represent the UK in Cannes.
The UK competition will see teams respond to a brief created by a PRCA Charity in-house member over the course of one working day. The submitted presentations and written submissions will then be judged by a UK jury and a shortlist of six campaigns will be invited to London to deliver a five minute presentation to the jury, explaining the PR campaign and the written submission.
PRCA consultancy members can now enter the competition here: http://www.prca.org.uk/YoungLionsPRCompetition. The competitors must be aged 28 or younger, working as Assistant Account Executives, Account Executives, Senior Account Executives or Account Managers at PR consultancies.
Once in Cannes, the competing national teams will be set a brief by a charity or non-profit organisation that will act as the ‘client’. The aim of the 24-hour competition is to show how PR is effectively used to engage audiences with an organisation or a specific topic that the ‘client’ is dealing with.
Gold, Silver and Bronze medals will be presented to the winners, with the Gold winners being honoured during the Media, PR, Outdoor, Glass and Creative Effectiveness Lions Awards on Tuesday 23rd June 2015.
Last year, the inaugural Young PR Lions contest saw 16 national teams competing for the title of best young creative talent in the world.
David Gallagher, President of ICCO, said: “ICCO is committed to promoting the value of PR consultancy worldwide, and we see the Young PR Lions competition as an opportunity to show a little swagger under a global spotlight. Last year’s debut was a smash hit and we’re eager to give our gifted young professionals an opportunity to shine again in 2015.”
3rd March: Registration for UK competition opens
1st April: Registration for UK competition closes at 5pm
2nd April: Creative brief is issued at 8:00am – 7:30pm. Entries due at 7.45pm
4th May: UK winners announced
21st May: UK winners travel to Cannes for the competition
23rd June: Awards presented
The Cannes Lions International Festival of Creativity will take place 21st-27th June 2015, in Cannes, France. A comprehensive learning programme designed to accelerate essential training across all career levels and disciplines is available during the event as well as Young Lions Competitions for Print, Media, Cyber, Film, Design and Marketers. For further information or to register to attend, please visit www.canneslions.com
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 30 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2000 PR firms.
Contact Binta Kristin Hammerich, ICCO Global General Manager