Maxim Behar, ICCO President and Francis Ingham, ICCO Chief Executive, were today leading participants at the annual World Communications Forum in Davos.
ICCO is an official partner of World Communications Forum, which this year gathered more than 250 representatives from 35 countries at the Congress Centre in the Swiss mountain resort.
Behar and Ingham met with representatives from the Ukraine, Armenia, China, Turkey, Russia, Malaysia, Morocco, Jordan, South Africa, Egypt, and other countries, to discuss future cooperation with ICCO.
Speaking within a panel discussion, ICCO President Maxim Behar said:"The world is changing fast, our business even faster, and as we unite 32 countries within ICCO, we must be the leaders of these changes. We must make the case for the necessity of honest and transparent businesses. Soon the three main areas of modern communications - public relations, advertising, and digital will merge, and PR must be the leader of this new world."
ICCO was recently recognised as Best International Association at the Association Excellence Awards at a Gala ceremony in London, and both ICCO representatives in Davos received congratulations on that occasion.