Outstanding international and local keynote speakers joined the second edition of the regional PR forum. The key topic of the forum was „The power of the storytelling in business“ For a second year in a row Bulgarian Association of PR Agencies (BAPRA) organized the regional PR forum - Sofia PR Summit. Outstanding international and local keynote speakers joined the second edition of the regional PR forum Sofia PR Summit. The key topic of the forum was „The power of the storytelling in business“. Sofia PR Summit 2015 was held on April 29, in hall Serdika, Hotel Park Inn. Sofia PR Summit 2015 gathered outstanding speakers and selected professional audience from Bulgaria and Europe. During the forum were discussed and were presented the latest trends in the field of professional communications, and especially how to be successful using storytelling as a business tool. Dedicated experts with international experience shared different points of views and insights about this great communication tool and the best practices for creating engaging user experience and interaction. Speakers were: Diplomatic art of Story Telling in Communication by Zehra Güngör, PhD - President of the International Public Relations Association (IPRA) for 2014. Chairwoman of the international jury committee of BAPRA Bright Awards 2015; International Communications Consultancy Organisation (ICCO): The voice of Public Relations around the world by Binta Kristin Hammerich, ICCO Global General Manager and Maxim Behar, ICCO Vice President & CEO and Chairman of M3 Communication Group, Inc. The Power of Visual Stories by Lilyana Zagorcheva - Managing a studio for creation and distribution of infographics and motiongraphics – Infograffiti and highly experienced PR professional; How will storytelling impact your reputation by Christophe Ginisty - International public relations guru and a specialist of social media; Stories for the unfortunate 500 million by Damjan Obal - Founder of Edgar, user experience designer with a PhD in computer science and deep passion for brand stories. [caption id="attachment_1825" align="alignnone" width="300"] ICCO General Manager Binta Kristin Hammercich and ICCO Vice President Maxim Behar[/caption] [caption id="attachment_1827" align="alignnone" width="300"] Nikolay Nedelchev Publicis Groupe Bulgaria[/caption] [caption id="attachment_1824" align="alignnone" width="300"] From the left: Nikolay Nedelchev - Publicis Groupe Bulgaria, Denitsa Satcheva - BAPRA Chairman, Maxim Behar - CEO M3 Communciations & ICCO Vice President, Binta Kristin Hammerich - ICCO General Manager and Alexsander Dourchev - All Channels Communications Group [/caption] For more information, please send an e-mail at: firstname.lastname@example.org. ********** Sofia PR Summit Sofia PR Summit is a regional PR forum that Bulgarian Association of PR Agencies (BAPRA) organizes for the first time within the 5th anniversary edition of the annual PR contest BAPRA Bright Awards in 2014. Sofia PR Summit as a platform which provides opportunities for discussion and validates new tendencies and strategies in the PR industry in Eastern Europe and the Balkans. Sofia PR Summit offers great opportunities for effective business networking to all participants. The first edition of Sofia PR Summit gathered outstanding PR and communication experts from Bulgaria, Serbia, Austria and Belgium that shared best practices, ideas and insights. In front of selected professional audience were discussed key trends in the modern corporate communications. BAPRA Bulgarian Association of PR Agencies (BAPRA) is established in 2001 as an independent non-profit organization to support and strength PR as an activity, working in favor of the modern society development. BAPRA aspires to improve partnership between PR business and the state, even more to build relations with local authorities in Bulgaria, academic circles, business, civil organizations and media. BAPRA aims to promote quality and ethical standards guaranteed through self regulation, regarding to transparent, respectable and socially responsible PR business in Bulgaria. BAPRA is the voice of the Bulgarian PR business.