London, 10 November 2015 - ICCO is pleased to welcome AssoCom as an associate member from 1st January 2016, becoming a full member on 1st January 2017.
The decision was approved on 10th October at the ICCO Board Meeting in Milan.
Francis Ingham, ICCO Chief Executive, said:
"I am delighted that ICCO has gained even further representation in Italy. We applaud AssoCom and Assorel for working together so constructively."
Marco Testa, President of AssoCom, said:
“We are very pleased to have been accepted as a member association of ICCO. Our association is changing as a result of the entry this year of many PR agencies under the auspices of PR Hub. We are entering a new era, led by client needs, in which there is an increased focus on integrated communications. We look forward to a collaborative relationship with Assorel and all the other international associations belonging to ICCO.”
Alessandro Pavesi , Assorel President, said:
“Changes introduced in all countries by the ICCO Bylaws open a wider element of the marketing industry and a new phase in the history of ICCO. We will support the New President, Maxim Behar, and Executive Committee in the development of the new ICCO organisational model.”
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.