ICCO has welcomed the revised Barcelona Principles, following their launch by AMEC this morning in London.
The announcement of the Barcelona Principles 2.0 can be read here.
Francis Ingham MPRCA, PRCA Director General and ICCO Chief Executive said:
“These refreshed Barcelona principles are the latest significant step in the professionalisation of the PR industry.
“I’m proud of the role played by PRCA and ICCO members in 31 countries around the world, helping AMEC in its work.
“We will be planning evaluation at the heart of our work, not least via the ICCO summit in Milan next month.
“The industry needs to embrace measurement and evaluation if it is to continue growing in size and relevance. These new principles will be a fantastic help in doing so.”
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 31 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,000 PR firms. www.iccopr.com
Contact: ICCO General Manager, Binta Kristin Hammerich
+44 (0) 2072336026