Tonight Ketchum was announced as the winner of the International Consultancy of the Year category at the prestigious PRCA Awardsin London. The category is officially sponsored by the International Communications Consultancy Organisation (ICCO).
The PRCA Awards this year saw hundreds of the UK’s most prominent communications professionals gather in London’s Hilton Park Lane hotel. Top consultancies, in-house teams and individuals competed for the Awards in 30 categories, judged by prominent jury members including former Hill+Knowlton Strategies Chairman Sally Costerton, Brands2Life founder Giles Fraser and markettiers4dc CEO Howard Kosky.
Over the last year Ketchum has restructured to integrate paid, earned, shared and owned media work across 100+ offices. A shift on this scale is a huge achievement by itself, but to have done so whilst exceeding growth plans and retaining their position as the world’s most awarded PR agency is incredible. Their studies of leadership make a substantial contribution to the PR industry and their approach to real-time always-on communication is truly cutting edge. They also take great pride in their team, which includes some of PR’s most talented, creative and friendly people.
“It’s a tremendous honour to be named International Consultancy of the Year,” said Denise Kaufmann, partner and CEO of Ketchum London. “I couldn’t be more proud of the teamwork that’s behind this achievement – the collaboration between our colleagues and our clients is a big part of what makes us stand out. These strong partnerships enable us to put creativity at the heart of our work and translate more ideas across paid, shared and owned media.”
Other notable winners include MHP Communications for their Christmas Tinner campaign for GAME and Chris MacLaughlin, Senior Vice President, External Affairs & Marketing Communications at Inmarsat, who received the Mark Mellor Award for outstanding contribution to the PR industry in recognition of his work handling the communications surrounding the tragic disappearance of the Malaysia Airlines MH370 flight in March this year. Ogilvy PR was named the Best Large Consultancy of the Year.
Francis Ingham MPRCA, PRCA Director General and ICCO Chief Executive, said: “The judges’ feedback this year has revealed that entry standards were higher than ever. And that’s the real beauty of the annual PRCA Awards – they provide an insight into where the PR industry is right now. By this evidence, it’s doing fabulously.”
Notes for editors
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 30 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent over 1,900 PR firms.
Contact Anastasia Tole, ICCO General Manager