ICCO members can help shape the future of PR measurement by taking part in a special session at the International Summit on measurement in Stockholm next month, the biggest event of its kind in the world.
The International Association for Measurement and Evaluation of Communication (AMEC), which is organising the Summit on June 3rd/4th, will be asking PR and communications professionals to help simplify measurement metrics in a major session at the conference. The Summit is being held at the Hilton Stockholm Slussen Hotel, Stockholm.
Francis Ingham, PRCA Director General & ICCO Chief Executive, will be taking part in the metrics session.
AMEC is giving ICCO members a special discount price on Summit registration because of its strategic partnership with ICCO.
One day attendance for the plenary day on June 3 is being offered at a price to ICCO members of only €400. Bookings can be made on this link. ICCO members can book for the two-day event (June 3rd/4th) for the special price of €554 using this registration link.
Barry Leggetter, CEO, of AMEC, said: “We will be presenting new research that will show the PR market, both professionals and their clients are confused by the multiplicity of measurement metrics that exist. We want Precis members to attend the Summit and help us shape what the future of simplified metrics would look like.”
More than 50 expert speakers from Europe, the US and Asia will be speaking at the Summit, which will be attended by more than 200 delegates. They include Stuart Smith, Global CEO of Ogilvy PR, who is flying in from New York and Nissan’s Global Communications chief, Jeff Kuhlman, a Summit special guest who will arrive from Japan.
Other top speakers are Alex Aiken, Executive Director of Government Communications, HM Government UK; Paloma Escudero, Director of Communications, UNICEF; Frida Roberts, Head of Communications Unit, The Swedish Institute; Daniel Dellham, Head of Sustainability Consulting, KPMG Sverige; Miguel Veiga-Pestana, Chief Communications Officer, The Bill & Melinda Gates Foundation; Nick Hindle, Senior Vice President, UK Corporate Affairs & North West Division Strategy & Alignment, McDonald’s; Edvard Lind, Head of Media Relations, Skanska AB Group Communications and other speakers from GE, Unilever and eBay.
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