The International Communications Consultancy Organisation (ICCO) today announced that Michael Frohlich and Elise Mitchell will join the ICCO Board of Management as representatives of the PRCA UK and the Council of PR Firms respectively.
Michael Frohlich, PRCA Consultancy Head of the Year, is the Managing Director, UK and EAME Brand Marketing Practice for Ogilvy Public Relations. He has more than 17 years expertise in building effective and award-winning campaigns for his clients and has led multinational campaigns for some of the world’s leading brands and public figures. He has worked across a range of PR and marketing disciplines and businesses, and will bring his vast experience to the ICCO Board, helping to shape the future of the communications industry. Michael will represent the PRCA UK on the ICCO Board. The PRCA is the biggest PR association in Europe, with over 12,000 members who work in agencies and in-house communications teams, as well as freelancers and students.
“I am delighted to accept my appointment to the Board of Management of the ICCO to represent PRCA UK. I look forward to working alongside industry leading board members to advance the interests and standards of the communications industry around the world. As the UK continues to be the epicentre of communication innovation and best practice and PR continues to take the leadership position in the integrated marketing landscape, the ICCO’s work is increasingly important in showcasing and safeguarding the talented, forward thinking, dynamic and creative people and companies in our sector.
“As our industry continues to evolve, PR firms must stay on the forefront of change to help clients build stronger relationships with stakeholders and drive their businesses forward. It is an honor for me to bring the perspectives and expertise of the Council of PR Firms members to the global discussion as we work together to promote innovation in the industry and strengthen the role of firms in the world marketplace.”
ICCO is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 29 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 1,700 PR firms. ICCO is a proud sponsor of the Young PR Lions competition at the Cannes Lions International Festival of Creativity.