Alan Vandermolen: Explicit Perspectives
“Holding companies getting their asses kicked” starts Alan. And we’re off. “Holding companies aren’t buying PR agencies at the moment. Consolidation is not innovation - some groups are playing defence. For public relations to compete with the advertising industry, for example through film campaigns, it must be willing to adapt to changing demands. Communicators are often being relegated to the back room as they see their budget being given to the marketers”
Alan continued to give his no holds barred views on the evolution of the judging process at Cannes, giving his insights as 2018 juror, including which categories are easiest to win and which ones need to be dumped.
Listen to the full podcast here. Incidentally, the sweepstake winner was ICCO’s own Francis Ingham with five.