LONDON, 10 June 2013 — AMEC, the International Association for Measurement and Evaluation of Communication
announced last week it is entering into a strategic partnership with the International Communications Consultancy Organisation (ICCO)
and the Public Relations Consultants Association (PRCA).
ICCO and the PRCA will collaborate with AMEC on education initiatives and other events with ICCO members to promote the benefits of measurement in PR practice. The ICCO membership comprises national trade associations in 28 countries, and the PRCA represents the UK public relations industry.
The announcement was made last week at AMEC’s European Summit on Measurement in Madrid by David Rockland, Partner and Managing Director of Ketchum Global Research & Analytics and CEO of Ketchum Change and Chairman of AMEC, and Francis Ingham, Executive Director of ICCO and Director General of the PRCA.
"We see the main focus of the Strategic Partnership as the mutually beneficial help we believe we can offer each other, especially around education of PR professionals.
ICCO can help us achieve our education mission. This new Partnership recognizes the overwhelming recognition at the AMEC Summit of the need for improved education of PR practitioners around the world when it comes to measurement."
David Rockland, Chairman, AMEC and CEO, Ketchum
"We have been working closely with AMEC for a number of years. We are delighted to formalise our relationship through this new Strategic Partnership. AMEC’s work is of real interest and value to our members internationally."
Francis Ingham, ICCO Executive Director
A new initiative launched at the Summit is a combined AMEC/ICCO/PRCA web-based PR Professionals Guide to Measurement
which is now available.
Already ICCO and PRCA have worked with AMEC to promote the new International Certificate in Measurement course available through the AMEC online College.
AMEC, the International Association for Measurement and Evaluation of Communication has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. AMEC has a membership base in over 40 countries.
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 28 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 1,500 PR firms.
About the PRCA
Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, and PR individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.