Cannes Lions 2021 to run as a fully digital experience


Cannes Lions Live will run from 21-25 June as a fully digital experience, including the awards. ICCO sponsors the Young PR Lions global competition, running digitally between 25th and 28th May.

ICCO will run Cannes Condensed with PRovoke Media on Thursday 24th June. Not an official part of the festival programme, the free broadcast analysis of the festival will feature a live studio audience and be filmed in Brighton, UK.

 

A digital festival

The Lion-winning work will be announced and awarded during Cannes Lions Live 7 April 2021 – LIONS has today announced that Cannes Lions 2021 will be fully digital, running as Cannes Lions Live, from 21-25 June. The event in Cannes, France, will not take place this year.

Philip Thomas, Chairman, LIONS, said, “Over the last year, we’ve been consulting with our customers and working on our plans, including the development of Cannes Lions Live as part of the new LIONS Membership platform. We are now able to move fully to this format for 2021 which will have all the celebration, inspiration and participation of Cannes Lions – to unite the global community virtually during Cannes Lions Live this June.”

Cannes Lions Live will bring outstanding live and on-demand content and experiences delivered by exceptional talent, as well as revealing, analysing and celebrating the winners of the Lions. Access to Cannes Lions Live is included in the fee for LIONS Membership.

Simon Cook, Managing Director, LIONS, said, “Cannes Lions Live will also signal the return of the Lions awards. After the benchmark of the awards was paused last year, we want to be able to give our community the chance to immerse themselves in the creative work once again. We’ll be championing the work on a huge scale – tracking progress throughout the week, analysing the winners, delivering insights, identifying new talent – it’s the return of the benchmark and a moment for the industry to reflect but also look forward.”

LIONS Membership, which launches in May, will unite the world’s largest creative network of people and businesses to drive professional, personal and societal progress through creativity. All LIONS members will receive complimentary access to Cannes Lions Live as part of their membership. Annual LIONS membership is priced at €249. All Lion winners, past and present, will be gifted complimentary membership.

Further information on Cannes Lions Live will be released over the coming weeks, including details of the immersive experiences and talent lined up to be a part of the week. A standalone digital pass to Cannes Lions Live (without membership benefits) costs €249, with lower rates available for the under 30s and future talent. LIONS Membership and Cannes Lions Live Digital Passes will be available to buy in May.

Francis Ingham, Chief Executive, ICCO, said ““This is the correct decision from Cannes Lions and ensures PR agencies can now plan to engage in the festival and awards digitally. I am pleased ICCO will still be able to deliver for our members and partners through our Cannes Condensed hybrid event in Brighton with PRrovoke Media, as well as the digital Young PR Lions competition”

To enquire about being involved in Cannes Condesned with PRovoke Media,  contact rob.morbin@iccopr.com and steve.miller@iccopr.com

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