

1
The two biggest drivers of change in the PR industry are the rise of social media and PR’s increased presence at Cannes Lions – the world authority on creativity in communication, still dominated by ad agencies, but changing fast.
2
AVEs RIP! PR must deliver business results. Ask yourself if your account teams know the share price of their clients.
3
Corporate and brand reputation are now indivisible – marketing and communications are converging. It’s estimated that 60% of market value can be attributed to reputation.
4
And the CEO’s reputation matters. Successful CEOs must now fulfil a public engagement mandate. For PR agencies too, the CEO must embody the brand.
5
Agencies need to restructure to attract young talent – millennials are demanding: they want best possible technology, equality and diversity, customisation, rewards beyond salary, mentoring, a ‘noble’ purpose, recognition access to leadership and empowerment.
6
Over 400 hours of video are uploaded per minute on to YouTube. To have stand out your content needs to appeal to a community (spark and be part of a conversation), engage (hit on a passion point) and have authentic value (entertainment, inspiration, education).
7
Video series are a big trend on YouTube.
8
PR agencies give 20% of their work away. They like to be liked, but the more they give clients, the more they’ll want. That means Fridays are free!
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