France team triumph in ICCO Global Creative Challenge

Agathe Boggio and Quentin Dussart from Citigate Dewe Rogerson representing France were judged to have created the best campaign for children’s charity NSPCC in ICCO’s Global Creative Challenge that took place on Wednesday 29th July. UK team Gabriella Speed and Kandace Williams from The Romans were awarded the runner-up prize.

Regional creative challenge winners from France, Italy, India, Middle East and North Africa, Latin America, Southeast Asia and the UK competed in the global final. Each team consisted of two creatives under the age of thirty and were given 24-hours to fulfil a challenging campaign brief set by NSPCC. The objectives included raising awareness of child abuse and encouraging adults to be confident in reporting child abuse. Each team was given five minutes to present their ideas to the panel of eleven esteemed judges from round the world.

 Daniel Mazliah, Head of Media and Campaigns at the NSPCC said:

“Children are the hidden victims of lockdown. Now more than ever, we all have a role to play in keeping young people safe. That mission was at the heart of the challenging brief we set. All seven of the finalists from around the world stepped up and the excellent pitches contained creative ideas that we hadn’t considered before. I was really impressed by how thorough they all were, and how well they all understood that raising awareness of child abuse requires a nuanced, engaging and human approach. Deciding the top two campaigns was incredibly difficult, as all the teams were worthy of consideration.”

Jury chair Alex Malouf MPRCA, Corporate Communications Director, Schneider Electric MEA added:

"We saw passion, belief and bucket loads of creativity from all of these young people. They'd had a day to read the brief, do the research and come back with an idea that'd work. And every single team achieved this on a project that'd have challenged even the most experienced professional. Well done to everyone who took part. Going by what we saw in the judging for the winners, the industry is in safe hands.”

The winner of this year’s Global competition received two tickets to attend ICCO Global Summit 2020, and also the opportunity present their winning submission to a global audience at the Summit, an ICCO Global Creative Champion trophy – presented at the ICCO Global Awards 2020, the opportunity to present their winning entry at a forthcoming PRovoke event, and five ICCO virtual training courses each.

The full list of finalists:

Agathe Boggio and Quentin Dussart, Citigate Dewe Rogerson (France) representing SCRP (Winners)

Claudia Tranti and Ludovica Marchese, Omnicom (Italy) representing UNA PR Hub

Daniel Huerta and Kenia Mendiola, Lithium PR (Mexico) representing PRCA Latin America

Fuad Arrasyid and Mira Febri Mellya, Maverick Indonesia (Indonesia) representing PRCA Southeast Asia

Gabriella Speed and Kandace Williamson, The Romans (UK) representing PRCA UK (Runners-Up)

Michael Hylton and Reem Al Ajeel, Instinctif (UAE) representing PRCA MENA

Paromita Sinha and Somya Jain, RuderFinn Asia (India) representing PRCAI

The full list of judges:

Alex Malouf, Schneider Electric (Jury Chair)

Daniel Mazilah, NSPCC

Himanshu Kapadia, Construction Chemicals

Indy Selvarajah, Edelman Deportivo

Isabelle Wolf, Kingcom

Janita Lakanpal, Ketchum

Kamiqua Pearce, Coldr

Maja Pawinska Sims, PRovoke Media

Matthew Briant, Hill+Knowlton

Martin Slater, UNA PR Hub


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