Global PR Confidence Continues to Grow


Public relations professionals are feeling increasingly optimistic about their organisation’s future according to the results of the ICCO’s latest global confidence tracker.

More than 400 ICCO members from across the world took part in a single-question study conducted by Question and Retain. The data reveals confidence levels returning following the impact of the global pandemic.

82% of ICCO members – drawn from a global pool of practitioners – said they were either quite confident or very confident about their organisation’s future.  This is the highest total to date, and an increase of 7% of from the December poll. Full results below.

ICCO Chief Executive Francis Ingham MPRCA, said:

“PR practitioners around the world have weathered the pandemic storm successfully, and now face the future with steadily-increasing confidence. If 2020 was a year of change and survival for our industry, then 2021 will be a year of resurgence.”

Similar press releases

la

‘PR’s global growth set to surge beyond 2020’ – ICCO...

  DOWNLOAD REPORT  HERE Global agency heads are overwhelmingly optimistic...

ICCO Summit 2016 to be held in Oxford, United Kingdom

The PRCA is pleased to announce that this year’s ICCO...

PRCA MENA becomes ICCO member

At the ICCO (International Communications Consultancy Organisation) Board Meeting on...

ICCO appoints Charlene Corrin as General Manager

The International Communications Consultancy Organisation (ICCO) has appointed Charlene Corrin...

Five global industry leaders to receive ICCO Hall of Fame...

London 27 November 2015: Five global industry leaders have been...

ICCO Summit: It’s ‘game on’!

Written by: Nicola Nel, Managing Direct, Atmosphere@NicolaN3I have just returned...

From talent, to creativity, to taxis: The learnings from ICCO...

Written by Ben Smith+Like every business sector, public relations has some...

Paris: Letter from the ICCO President

To my dear friends in Syntec Conseil en Relations Publics,Please accept...

ICCO welcomes AssoCom as associate member in 2016, full member...

London, 10 November 2015 - ICCO is pleased to welcome AssoCom as...