The International Communications Consultancy Organisation (ICCO) today announced a partnership with PressPage, an international provider of online newsroom technology.
The partnership will see the ICCO website fully equipped with a virtual press room that will become a hub for all of the organisation’s press releases, blogs and multimedia. Connected with ICCO’s Facebook
and other social media accounts, the online newsroom will provide a full channel integration that will facilitate the way ICCO communicates with the public.
is the leading content-sharing-platform technology provider for social newsrooms, virtual press centres, and online media hubs; enabling today’s most engaging brands to become tomorrow’s best publishers.
Their technology is uniquely designed to add workflow efficiency and distribution effectiveness; allowing brands to tell an engaging and optimised online story that is published straight into the search and social worlds.
"PR agencies these days use a variety of tools to promote their content – the old-fashioned press release is dead. As the trade body for PR agencies we do not only have to understand these trends, but to follow them too, and I am glad that ICCO is now equipped with the latest communications technology with the help of PressPage."
David Gallagher, ICCO President; Senior Partner and CEO EMEA of Ketchum
"We are delighted with this partnership. With the PressPage technology, agencies will be able to add immediate value to the way they service their clients, as well as to their own way of communicating. The ICCO newsroom will serve as a perfect example of how PressPage can be used as a news and blog page."
Bart Verhulst, Co-founder and CEO of PressPage
ICCO is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 28 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent over 1,700 PR firms.