The International Communications Consultancy Organisation (ICCO) has appointed Charlene Corrin to the role of General Manager, who joins from a key role at Lions Festivals, organiser of the Cannes Lions.
Corrin will be responsible for all aspects of the day-to-day running of ICCO, assisting the Chief Executive, President and Board of Management to set the overall strategy for the organisation, communicating key trends of interest to the worldwide PR industry, and organising the annual ICCO Global Summit and ICCO Global PR Awards.
She was formerly the PR Lions Awards Manager for Lions Festivals, responsible for management of the PR awards at the Cannes Lions International Festival of Creativity, Spikes Asia, Eurobest and Dubai Lynx events.
Corrin began the role on 14th March 2016, replacing Binta Hammerich, who steps down after successfully running the organisation since January 2015. ICCO was recently named Best International Association at the Association Excellence Awards 2016.
Corrin will report directly to Francis Ingham, ICCO Chief Executive, and Maxim Behar, ICCO President.
Prior to working for Lions Festivals, Charlene worked in the United Arab Emirates, Australia and New Zealand producing conferences, business summits and incentive events. Originally from New Zealand, Corrin has a background in communications and a keen interest in the creative industries.
Corrin said: “I am thrilled to be joining this world leading organisation at such an exciting time for the PR industry. I will be focusing my attention on refining the organisation’s current programmes and events, and continuing to drive engagement initiatives and recognition for our members on a global platform. I’m looking forward to the opportunities and challenges ahead.”
Ingham said: “I’m very pleased to be welcoming Charlene to the role of General Manager at ICCO. With her background in world class marketing events such as Cannes Lions, she is the perfect person to take our award-winning international association from strength to strength.”
Behar said: "We all are excited to welcome Charlene Corrin to ICCO and having in mind her experience, personal qualities and ambition we are more than sure that day-to-day management of the organisation will be in good and reliable hands. ICCO has grown tremendously over the past three years from the point of view of global coverage, quality of training and high level events. Both the ICCO Global Summit and the ICCO Global Awards are real trend setters in the world of modern PR. Charlene will have the important task of continuing this growth in the same speed and even faster."
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.