When the Confidence Tracker began in April, 38% of respondents felt confident to very confident about the future of their agency. This feeling of confidence has since risen 26% points, sitting at 64% this month.
Comparatively, since April, the number of respondents who did not feel very confident about the future of their organisation has decreased by 4% points.
Results by month:
Very Confident: 27%
Fairly confident: 24%
Not very confident: 9%
Very Confident: 20%
Fairly confident: 29%
Not very confident: 10%
Very Confident: 13%
Fairly confident: 50%:
Not very confident: 13%
Francis Ingham, ICCO Chief Executive commented:
“The survey findings are a testament to the resilience and adaptability of our global industry throughout the year. Make no mistake, we’re still in the covid-era, with many more critical months ahead, but this should breathe added confidence that there are growth opportunities emerging.”
With thanks to our partners Question and Retain for conducting the survey. Q&R is an insights agency that specialises in conducting Pulse Check surveys with data analysis and consultancy. Known for measuring client satisfaction and employee experience. Q&R works across the marketing and communications industry and members organisations such as the PRCA and ICCO.
Some comments typical of those responding as confident or very confident included:
"We have proven our value during this pandemic and the clients that have stuck by us have said as much. We've also diversified our service offering to ensure we're even more valuable moving forward."
"We got back into the office in early June (all COVID secure). The velocity of thought and action increased as a result. The number of new enquiries has rocketed....the problem now is finding staff not assignments!”
"We are signing new accounts, also hiring people. At the same time we have utilised the WFH to the highest level. Client satisfaction has imorived more than it was before.”