The International Communication Consultancy Organisation (ICCO) today released research showing the great majority of PR agency heads are confident about the future of their organisation.
400 agency heads were asked:
How confident do you feel about the future of your agency right now?
20% Very confident
30% Fairly confident
10% Not very confident
Francis Ingham, ICCO Chief Executive commented: “When this crisis first hit, the majority of agency heads were very uncertain about the future of their companies. Today’s findings reveal a reversal of that sentiment. PR agencies have taken the decisions necessary to survive and to prosper in the future. The PR industry that emerges from this crisis will doubtless initially be smaller, but is set to resume growth in the very near future.”
Nitin Mantri, President of ICCO said: “While the survey findings are reassuring, they also point to the industry’s resilience and ability to successfully manage through crises. But our work is not done. When the pandemic finally ends, the world and our businesses will be very different. We must stay vigilant and continue to find creative ways to help our clients.”
With thanks to our partners Question and Retain for conducting the survey. Q&R is an insights agency that specialises in conducting Pulse Check surveys with data analysis and consultancy. Known for measuring client satisfaction and employee experience. Q&R works across the marketing and communications industry and members organisations such as the PRCA and ICCO.