"It is a real testament to Ketchum and Ogilvy PR’s leadership of the global industry that they are our first official supporters. We look forward to announcing other consultancy support very soon.This is a golden opportunity for our industry to establish a true, distinct presence at Cannes. And ICCO is incredibly grateful to Ketchum and Ogilvy PR – and others too - for enabling us to do just that."
Francis Ingham, ICCO Chief Executive
The International Communications Consultancy Organisation
(ICCO) today unveiled Ketchum
and Ogilvy Public Relations
as the first two official supporters of this year’s Young PR Lions programme.
The programme, part of the Cannes Lions International Festival of Creativity
, is officially sponsored by ICCO, representing its agency members in 29 countries around the world.
The inaugural Young PR Lions competition will see teams of PR professionals aged 28 or under representing their country in teams of two. Following the national pre-selection process, finalists will be sent to Cannes to compete at the international level, delivering a presentation for a non-profit organisation client in 24 hours that will be judged by a selected jury. Unlike its larger PR Lions equivalent, only professionals working in PR consultancies will be eligible to enter. Both Young PR Lions and PR Lions Award ceremonies will take place on Monday 16th
In February 2014, ICCO was announced as the official sponsor of the Young PR Lions competition, making it the first public relations professional body to establish close links with the Festival. As part of its Cannes sponsorship, ICCO will produce an online Guide to Cannes, highlighting best events for PR delegates; exhibit at the Palais de Festival during the Festival week; hold a social event before the PR Awards on Monday 16th
June; and host post-Festival events and webinars showcasing Cannes best practice and winning campaigns.
Following the call to PR agencies to co-sponsor the initiative, Ketchum and Ogilvy PR are the first industry leaders to be confirmed as financial supporters.
"Ketchum is powered by the souls of young lions, and we’re delighted to be a part of this global celebration of the best and brightest of the industry."
David Gallagher, ICCO President; Senior Partner and CEO EMEA of Ketchum
"Ogilvy PR owes its success to talented young minds who challenge us and themselves every day to think bigger and brighter. We are thrilled to be supporting ICCO and the Young PR Lions in celebrating the future talent of our industry."
Michael Frohlich, UK Managing Director and EAME Brand Marketing Practice Managing Director, Ogilvy Public Relations
ICCO is now calling on more leading PR agencies to support the project. For information about available sponsorships please contact ICCO General Manager Anastasia Demidova at email@example.com
ICCO is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 29 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 1,700 PR firms. ICCO is a proud sponsor of the Young PR Lions competition at the Cannes Lions International Festival of Creativity.