The Awards are recognised by 41 PR associations around the world, representing 70 countries. Entries into the awards are judged by an elite panel of top international PR practitioners who consider the excellence and effectiveness of PR work from across the world.
Alison Clarke, Awards Jury President, said:
“There’s no doubt the unexpected challenges of the pandemic have brought out some of the very best work in PR teams around the world. Members of the jury were impressed with the imagination and variety of work, from across vastly different cultures and countries. What all the winning campaigns share is that they achieved tangible, impactful results in line with their objectives. It was a joy to see the work and I’m greatly encouraged by this evidence that the industry is in great shape”.
The winners will be announced in an online ceremony taking place on Wednesday 2nd December, where communicators will join together to celebrate the world’s best campaigns, teams, and people. ICCO will also induct outstanding contributors to the PR professional into the PR Hall of Fame (PRHOF).
Full Shortlist:
| Company | Entry | Category |
| Smart Agency | Smarts x Diageo World Class: Taste Of The Future | B2B Award |
| Man Bites Dog | Standard Chartered: Opportunity2030 | B2B Award |
| Fleishman Hillard Fishburn | Noluma: Giving Milk its Bottle Back | B2B Award |
| Kurio | Neste & Mantsinen: Zero Exclusion | B2B Award |
| Orta Communications | Norilsk Nickel | Best Cross-Cultural Campaign |
| AGT Communications Agency | How to unite more than 1 mln kids over the world? New global digital projects of Gazprom Football for Friendship. |
Best Cross-Cultural Campaign |
| W7Worldwide | Worldwide Hajj - Pilgrims are in the hearts of our kings | Best Cross-Cultural Campaign |
| W7Worldwide | Soneva: Experience Barefoot Luxury | Broadcast Award |
| Orta Communications | Lukoil: Utilizing the power of TV to promote STEM | Broadcast Award |
| Ketchum North America | Frito-Lay Cheetos®: Unleashing The Cheetle- Introducing Cheetos Popcorn |
Consumer Award |
| Orta Communications, FleishmanHillard Vanguard | Samsung Russia: The new media reality in Russia | Consumer Award |
| BECG | Fire, safety and rebuilding trust | Crisis and Issues Management Award |
| SiteMedia Ltd | Nivea #daretowowandcare | Digital and New Media Award |
| Ketchum | Puerto Rico Virtual Vacay | Digital and New Media Award |
| Ketchum Moscow | Google Russia: Mendeleev Explains | Digital and New Media Award |
| RICE Communications | EU in Myanmar: Doh Gabar (“Our Earth”) - Raising Awareness for Climate Action |
Digital and New Media Award |
| Skills Group | Austrian Fire Brigade Association: The Internet and my fire brigade | Digital and New Media Award |
| Kurio | Fazer: Tutti Frutti TikTok Toolkit - Unboxing the creativity of TikTokers | Digital and New Media Award |
| Nanyang Technological University, Singapore | AR you ready for HEY! | Digital and New Media Award |
| OLX Group | BoostMyMood - Mental Health Awareness Campaign | Employee Communications Award |
| W2O Group | Ipsen: Rare Disease Day 2020 | Employee Communications Award |
| Ketchum London | Colgate-Palmolive: #PoutFree Movement | Event, Launch or Stunt Award |
| Kurio | Neste & Mantsinen: Zero Exclusion | Event, Launch or Stunt Award |
| W7Worldwide | Cyber Space, The New Frontier | Event, Launch or Stunt Award |
| W7Worldwide | Leading the safety and wellbeing of the Oil & Gas Sector | Event, Launch or Stunt Award |
| Fleishman Hillard Fishburn | Santander: The Future of the Homeownership Dream | Financial Services Award |
| Moore Tejero | Financial crisis management | Financial Services Award |
| W7Worldwide | BUPA Arabia Helps Underprivileged | Financial Services Award |
| Hill + Knowlton Strategies | Takeda: Meet the 1 in 17 | Healthcare Award |
| FleishmanHillard | AbbVie: From Science to Society | Healthcare Award |
| W2O Group | Ipsen Oncology - World Kidney Cancer Day (WKCD) Campaign | Healthcare Award |
| W2O Group | Ipsen - Rare Disease Day 2020 | Healthcare Award |
| AvianWE | RB: Banega Swasth India, From Swachh To Swasth | Healthcare Award |
| MMK+ Ketchum Brazil | P&G, Pantene: Let Your Hair Down – Suéltate El Pelo | Influencer Marketing Award |
| Kurio | Fazer: Tutti Frutti TikTok Toolkit - Unboxing the creativity of TikTokers | Influencer Marketing Award |
| W7Worldwide | Beyond a Product Launch | Influencer Marketing Award |
| BeInfluencer | Bayer - Mirena (Women's Health) | Influencer Marketing Award |
| Pro-Vision Communications | PARKER. A premium gift for one's nearest and dearest | Lifestyle Award |
| Lansons | Opinium: Getting Opinium’s opinions on the map | Media Relations Award |
| FleishmanHillard | PGA of America | Media Relations Award |
| Hotwire | Zoom: Connecting People During the COVID-19 Pandemic | Media Relations Award |
| DNA Brand | Tastic My Heritage | Media Relations Award |
| İş Sanat | EVDE İŞ SANAT (İŞ SANAT at HOME) PROJECT by İŞ SANAT | Not-For-Profit Award |
| RICE Communications | EU in Myanmar: Doh Gabar (“Our Earth”) - Raising Awareness for Climate Action |
Not-For-Profit Award |
| BECG | Not-For-Profit Award | |
| Skills Group | B&C Private Foundation: How a private foundation inspires the Austrian educational landscape |
Not-For-Profit Award |
| Interel UK | Ecolab: Becoming water smart, for good | Public Affairs Award |
| Ketchum | Entertainment Software Association: The ESA Game Generation | Public Affairs Award |
| BECG | Kickstarting Employment Support from Government | Public Affairs Award |
| Interel Belgium | Re-opening of Belgian cinemas after COVID-19- period | Public Affairs Award |
| Interel Group | #notalaughingmatter | Public Affairs Award |
| Ketchum | Bodyform: #Wombstories | Purpose Award |
| AvianWE | RB: Banega Swasth India, From Swachh To Swasth | Purpose Award |
| Hill + Knowlton Strategies | Procter & Gamble: It's Our Home | Purpose Award |
| PR News | Greenpeace: Own your forest | Strategy and Evaluation in a Campaign Award |
| Fleishman Hillard Fishburn | Noluma: Giving milk its bottle back | Strategy and Evaluation in a Campaign Award |
| Synergy Hill+Knowlton Strategies, Korea | LG Electronics: A New Take on Influencer Marketing for Generation | Technology Award |
| AvianWE | Samsung: Good Vibes | Technology Award |
| Nanyang Technological University, Singapore | AR you ready for HEY! | Technology Award |
| Hotwire | Hotwire and Zoom: Connecting People During the COVID-19 Pandemic | Technology Award |
| W7Worldwide | Al Salem Johnson Controls - Step up to protect Saudi Citizens in COVID-19 |
Technology Award |
| Orta Communications, FleishmanHillard Vanguard | Viber and WWF: Saving Siberian Tiger | Technology Award |
| Value 360 Communications | MG Motor India: Taking the Electrification Challenge! | Transport and Automotive Award |
| Hill + Knowlton Strategies | HS Chung, President Asia | PR Leader of the Year |
| SiteMedia Ltd | Mr. Lubomir Alamanov | PR Leader of the Year |
| WE-Worldwide | Melissa Waggener Zorkin | PR Leader of the Year |
| Markettiers | Max Mitchell | Rising Star of the Year |
| Interel Group | Holly Ramsey | Rising star of the Year |
| Ketchum | Championing Diversity Award | |
| LANSONS | Championing Diversity Award | |
| Synergy Korea (Hill+Knowlton) | Independent Consultancy of the Year - ASIA PACIFIC | |
| RICE Communications | Independent Consultancy of the Year - ASIA PACIFIC | |
| SiteMedia Ltd | Independent Consultancy of the Year - EMEA | |
| Liquid Public Relations Ltd. | Independent Consultancy of the Year - EMEA | |
| Interel European Affairs | Independent Consultancy of the Year - EMEA | |
| LANSONS | Independent Consultancy of the Year - EMEA | |
| DJEMBE | Independent Consultancy of the Year EMEA | |
| FleishmanHillard | Regional Network of the Year - AMERICAS | |
| Hill + Knowlton Strategies APAC | Regional Network of the Year - ASIA PACIFIC | |
| W2O Group | Regional Network of the Year - EMEA | |
| Interel | Regional Network of the Year - EMEA | |
| Hill + Knowlton Strategies | Regional Network of the Year - EMEA |