The International Communications Consultancy Organisation (ICCO) today announced PressReader, the world’s largest newspaper and magazine platform, as their digital news stand partner.
Led by Group CEO Alexander Kroogman, PressReader’s mission is to improve the way people discover stories that matter. Over the last 20+ years, PressReader has signed up more than 8,000 newspapers and magazines to its platform, and is often compared to the ‘Spotify for news.’ Whether through sponsored access or individual subscriptions, the PressReader platform reaches an audience of hundreds of millions of readers each year thanks to its trusted content partners and superior reading experience, which includes translation to up to 18 languages. The company has been a huge proponent of quality paid journalism.
ICCO is the body for PR associations and their members in 70 countries around the world, representing more than 3,000 PR and communications agencies.
ICCO Deputy Chief Executive Rob Morbin said: “Digital access to published news content is essential for our members. PressReader’s technology and sheer volume of certified content is unrivalled and provides a valuable service for PR businesses around the world. Importantly, services like PressReader contribute to ICCO’s efforts in promoting digital literacy and the use of varied, verified, clearly traceable sources of information”.
With this partnership, PressReader will provide publishers with more opportunities to distribute and license their content, extending its reach to PR and communications professionals. “As a result of the pandemic and the changes it brought in the publishing industry, we are aligning more closely with the organizations that we are selling to as well as our content partners. Through this expanded approach, we collaboratively work with the publishers to explore new markets, potentially grow licensing and copyright clearance opportunities in verticals that may be relevant or not readily available to them. All the while supporting their strategic direction”, explained Steve Chapman, Senior Vice President of Content Partnerships at PressReader.
PressReader is on a mission to improve the way people discover stories that matter to them. With offices in Vancouver, Dublin, and Manila, the company provides the largest all-you-can-read platform of newspapers and magazines where people can discover relevant and trusted content from anywhere in the world. Publications include The Wall Street Journal, The Washington Post, Los Angeles Times, The Globe and Mail, The Guardian, Newsweek, The Atlantic, Forbes, Le Figaro, and Vanity Fair, to name just a few.
Using their phone, tablet, or computer, readers can browse content online or download entire issues using the PressReader app. They can subscribe for unlimited access or get the full experience sponsored by one of its brand partners. PressReader’s business partners leverage the premium content platform to enhance their customers’ experience. Household names include British Airways, Turkish Airlines, Cathay Pacific, Air Canada, Marriott, Fairmont Hotels, Seabourn Cruise Lines, Princeton University, and the New York Public Library.
PressReader’s digital edition technology Branded Editions powers many of the world’s most iconic publishers for their privately labeled digital editions, bespoke apps, and web kiosks – brands like The New York Times, The Washington Post, Arkansas Democrat-Gazette, El País, The Globe and Mail, The Guardian, The Times (of London), Haymarket, ABC, and Clarín.